FIFA 22: Record start and EA Sports brings possible renaming the series into the game

EA Sports es un nombre comercial usado por la empresa estadounidense Electronic Arts desde 1991 para distribuir videojuegos de deportes.

Inicialmente Electronic Arts utilizó el nombre de EA Sports Network (EASN) como una estrategia para imitar las redes de deportes de la vida real, con fotos y apoyo de comentaristas reales como Ron Barr y John Madden. Sin embargo, pronto creció para volverse una sub-etiqueta, lanzando juegos como FIFA, FIFA Manager, FIFA Street. EA Sports hereda su lema It s in the game de la empresa matriz, Electronic Arts.

FIFA 22 (from 35.99 € at Buy) has led a record start according to EA Sports. The Publisher writes that they would already count 9.1 million players and players in the current issue. 7.6 million Ultimate Team Scaders have been created and 460 million matches were played.

The market researchers of GfK Entertainment GmbH report that FIFA 22 had given the most successful games start of the previous year in Germany - only the sale of physical boxing versions was considered. The football match sat down at the top of the charts of PS5, PS4, Xbox Series X / S, Xbox One and even Switch (Legacy Edition only).

Furthermore, Cam Weber (GROUP General Manager of EA Sports) wrote that you will review your agreement on the name rights with FIFA in the near future, since many other associations, clubs or even player consultants must be brought to the boat in partnerships and licenses . Several years ago, the FIFA license ranged out to get all the necessary licenses. Under certain circumstances, the next game can be renamed.

CAM Weber: With a view of the future, we also check the idea to rename our global EA Sports football matches. This means that we check our agreement on the name rights with the FIFA, which of all our official partnerships and licenses in the Football world is isolated. The future of football is very large and very promising. Our priority is to ensure that we can continue to offer the best interactive football experiences in the world. Thanks again for the support and feedback on this year s game. We are happy Together with you the future of football together with you.

Through the years of building our global franchise, we also know that authenticity for the experience is crucial. That s why we focus so much on the collective strength of over 300 individual license partners, which access to more than 17,000 athletes in over 700 teams, gain in 100 stadiums and over 30 leagues around the world. We continuously invest in the partnerships and licenses that are most significant for players. For this reason, our game is the only place where you are authentic in the UEFA Champions League, The UEFA Europa League, the Conmebol Libertadores, the Premier League, the Bundesliga and Laliga Santander and many others can play. The breadth of our partnerships and our ecosystem to licensed content will enable us to our EA sports football matches now and in the coming years as authentic like never before designing.

The unusual words of the General Manager can be confidently seen as part of negotiations of a contract renewal. The last extended partnership between Electronic Arts and FIFA ended on December 31, 2022. (...) That EA dares this offensive step has also to do with changed circumstances in football. At the beginning of the partnership between FIFA and EA, the contract - together with an agreement with the athlete association FIFPRO sufficient - to have virtually all naming rights to clubs and players , it continues to say in a report of the industry magazine games market.

Last updated video: trailer