Nintendo did not want the GameCube out of purple color
Xbox is not the only celebrating its 20 years this week. Gamete, which ended up selling 21 million units throughout his life, is also celebrating his American launch for two decades ago. As a result of this, a curious detail was revealed over its design and specifically, its iconic purple color.
The purple color is not traditional for a video game console, and in fact, many executives within Nintendo doubted this decision. In an interview with NGC, Person Kaplan, former Vice President of Marketing and Corporate Affairs for Nintendo of America, said that this color would give a bad image to the console.
We suggest that we did not use the purple color for their first version, but from Japan they told us, no, we will use it. We wanted it to be black or silver, because in the United States the purple color was not fashionable.
Its not that we could not throw a console of that color, just that it was very... Female. He did not feel masculine. I remember that we were very nervous when we present it in E3 because we thought the color would give a bad image for the brand.
On the other hand, Beth Llewellyn, former corporate communication director at Nintendo, said that choosing the purple color for the Gamete only complicated the competition against Sony and Microsoft.
This was before Apple. Nowadays chooses a color is not so important. But then all the consoles were black... even the target was not common. We were always competing against Sony and Microsoft from a public relations perspective, and having purple color definitely did not help us.
At the end of the day, Nintendo offered a wide range of colors for the Gamete, with the main ones being Indigo, Jet Black, Spice Orange and Platinum Silver. There were also a few variants a little more rare as Pearl White and Starlight Gold.
Editors note: Interestingly, the purple turned out to be one of the most emblematic colors for this console. In fact, its influence reached the Nintendo Switch, where some users modified their joy-with with the classic colors of the Gamete.
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